Apple now lets customers set up pre‑orders for the iPhone Duo ahead of the official launch using its Get Ready tool, according to Engadget.

The tool, available through Apple’s website, lets users choose a model, pick a color, and confirm their payment method before pre‑orders open on Friday, October 16. By allowing customers to lock in their order early, Apple aims to ease the rush that typically follows a new iPhone announcement and give shoppers a smoother experience.

Engadget notes that the Get Ready feature is part of Apple’s broader pre‑order strategy, which includes providing real‑time inventory updates and a streamlined checkout process. Customers who use the tool will receive confirmation of their order and a notification when the device becomes available for pickup or delivery.

For buyers, the early set‑up means they can secure their preferred iPhone Duo configuration without waiting in line on the launch day. Apple’s approach may also help the company gauge demand and manage inventory more efficiently as the new models hit the market.