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ITV Studios used its debut at Mipcom in Cannes to underline a robust slate of scripted dramas and format deals as it navigates the sale of its media arm. The company kicked off the market with a breakfast gathering on Monday morning, inviting buyers to see a range of new and returning projects that span genres and geographies.

Highlights of the showcase included a sci‑fi drama starring Andrea Riseborough that is set to launch on a lunar backdrop, the expansion of the hit talent‑search format \"The Voice\" into Estonia, and a new fish‑focused series featuring a beloved UK natural‑history presenter. These projects illustrate ITV Studios’ breadth—from high‑concept science fiction to localized format extensions and documentary storytelling.

The push comes amid ongoing talks to sell ITV’s media assets, a move that has prompted the studio to demonstrate its global content appeal and pipeline depth to potential buyers. By spotlighting a mix of original drama, format licensing, and co‑production opportunities, ITV Studios is positioning itself as a compelling investment in an era of rapid content consolidation.

Looking ahead, ITV Studios plans to continue negotiating format deals, present additional scripted projects—including a crime thriller and a period drama—and explore co‑production partnerships at Mipcom. The company hopes to secure investment and solidify its