Ellen Y.D. Kim, chief of the Asian Contents & Film Market (ACFM), announced a vision to transform the event into a year‑round platform, ACFM 365, during an interview with Variety.

ACFM currently takes place over four days in Busan, South Korea, attracting film professionals from across Asia. Kim argues that the market’s influence has grown beyond the confines of its annual schedule and should become an ongoing resource for creators, distributors, and exhibitors.

In the interview, Kim warned that public funding for the market has not kept pace with its expansion. She pointed out a stagnation in government support, suggesting that without increased public investment the proposed year‑long platform could struggle to materialize.

ACFM 365 would be a permanent database and matchmaking hub, enabling continuous collaboration and project development throughout the year. If adopted, the initiative could reshape industry engagement across Asia and provide a steady platform for content discovery and partnership beyond the Busan event.