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Vietnam's Bee Entertainment is positioning the psychological horror film \"Arithmadtic\" as the flagship of its genre‑heavy slate at the Asian Contents & Film Market (ACFM) in Busan, South Korea. According to Variety, the film, which unfolds within an elite international school, will be the centerpiece of Bee's presentation to industry buyers.

Arithmadtic, described as a psychological horror, follows students and staff at a prestigious school as unsettling events unfold. Bee Entertainment has highlighted the film as a key example of the increasingly sophisticated content emerging from Vietnam's film industry.

Bee's slate also includes a new feature from the director of \"The Corpse,\" adding further weight to the company's offering. The presentation comes amid a landmark year for Vietnamese cinema, with domestic box‑office receipts exceeding VND3 trillion ($114 million) in 2025 and outpacing international titles for the first time.

The move underscores Vietnam’s growing influence in regional film markets and Bee Entertainment’s ambition to secure distribution and co‑production deals. By showcasing a diverse lineup at ACFM, Bee hopes to attract buyers and cement its position as a key player in Southeast Asian cinema. As the market continues to evolve, the company’s strategy may set a new benchmark for Vietnamese film promotion abroad.

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