Amazon’s newest Kindle is now available for $100 as part of Prime Big Deals Day, according to Variety.

The 2024 Kindle, offered in classic black and the popular Matcha green, is positioned as a smart purchase for readers who want to finish their summer reading lists without splurging on a full‑spectrum tablet. The device retains the e‑ink display that makes reading comfortable in bright light, and it comes with built‑in Wi‑Fi, adjustable front lighting, and a battery life that can last weeks on a single charge.

Prime Big Deals Day, a pre‑Prime Day event that offers discounted tech, has drawn a wide array of products, from laptops to smart home gadgets. In this crowded field, the Kindle’s $100 price point stands out, especially for consumers who prioritize reading over multimedia features. The discount places the Kindle well below the price of many entry‑level tablets, making it an attractive option for those looking to upgrade their reading device without breaking the bank.

As Amazon continues to expand its Prime Day ecosystem, the $100 Kindle deal underscores the company’s strategy to drive sales across multiple categories while offering value to loyal Prime members. Shoppers who take advantage of this promotion will likely see a boost in their personal reading libraries, and the discount may influence future purchasing decisions for e‑reader enthusiasts.