China Box Office: ‘Avengers: Endgame Encore’ Tops Pre-Holiday Weekend
- “Avengers: Endgame Encore” topped the mainland China box office for the weekend of Sept. 25–27, earning RMB 83.8 million ($12.5 million).
- The film’s cumulative lifetime gross in China now reaches $647.8 million.
- The weekend also featured the release of Dirty Monkeys’ war comedy‑drama “Once Upon a Time in the Middle…”.
- The earnings demonstrate Marvel’s strong performance and growing influence in the Chinese market.
- Success of this release may inform Marvel’s future distribution and marketing strategies in China.
Marvel Studios’ “Avengers: Endgame Encore” claimed the top spot at the mainland China box office during the Sept. 25–27 frame, grossing RMB 83.8 million ($12.5 million) over the weekend, according to Variety. The blockbuster’s performance underscores the continued appetite for Marvel titles in China, a market that has proven increasingly lucrative for Hollywood blockbusters.
Artisan Gateway reported the weekend earnings, marking the film as the highest‑grossing release in that period. The figure represents a strong return for a sequel that had already seen a successful run in the United States and globally, and it highlights the film’s appeal across diverse audiences.
With the weekend total, “Avengers: Endgame Encore” now boasts a cumulative lifetime haul of $647.8 million in China, placing it among the highest‑grossing Hollywood movies in the country. This milestone reflects both the franchise’s global brand power and the effectiveness of its distribution strategy in navigating China’s regulatory environment.
The weekend also saw the release of Dirty Monkeys’ war comedy‑drama “Once Upon a Time in the Middle…”, adding to the variety of domestic offerings. As Marvel continues to tap into the Chinese market, the success of “Endgame Encore” may influence the release timing and marketing of upcoming titles, potentially shaping the studio’s strategy for future international launches.