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Samsung TV Plus has announced exclusive agreements with a roster of creators, including Fearne Cotton and Mark Rober, to launch a suite of dedicated channels and broaden the reach of existing content on its free‑to‑watch platform. According to Deadline, the deals signal the streaming‑service provider’s ambition to diversify its content offerings and compete with larger streaming competitors by harnessing the appeal of well‑known personalities.

In the United Kingdom, the company is partnering with 208 Studios to debut three new channels. The first, Happy Place, draws on the popularity of Fearne Cotton’s wellness podcast of the same name and will feature lifestyle, health, and mindfulness programming. The second, Golf Life, centers on the sport of golf and is led by a prominent figure in the golfing community, though the name was not disclosed in the announcement