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Independent Talent Group (ITG) has bought into UK sports talent agency Tongue Tied Management (TTM), according to Deadline.

The transaction gives ITG a stake in TTM, a boutique agency that represents a mix of athletes, coaches, broadcasters, and creators, including Jill … The deal was structured as an equity investment, allowing ITG to gain a foothold in the sports representation market while preserving TTM’s operational independence.

The investment comes as ITG seeks to accelerate growth following Sienna Private Equity’s December purchase of a major stake in Duncan Heath’s agency, which represents high‑profile talent such as Daniel Craig and Gillian Anderson. ITG’s move is part of a broader strategy to diversify its talent portfolio and expand its presence in the entertainment and sports sectors.

By adding TTM to its portfolio, ITG broadens its footprint in the sports and entertainment sectors, positioning itself to offer integrated services across multiple talent categories. The terms of the deal were not disclosed, but industry observers expect the partnership to create new opportunities for cross‑promotion and expanded client services. Both firms have indicated a commitment to maintaining TTM’s operational independence while leveraging ITG’s resources.

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